Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Mar- 2018 -2 MarchManufacturers
Dog food brand Soopa leads increase in Irish consumer exports to UK
Irish consumer exports to the UK are worth nearly €500m, according to recent figures gathered by government agency Enterprise Ireland. Increasing value by 12 percent in 12 months, Irish consumer products have proved to be increasingly popular with UK buyers. One such Irish company which has led the way is…
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Feb- 2018 -26 FebruaryManufacturers
Dog food subscription service raises £5m in funding
Home cooked dog food subscription service, Butternut Box, has raised £5m in funding in an investment round. The dog food company, which was launched less than two years ago by entrepreneurs David Nolan and Kevin Glynn has served more than one millions meals to dogs in the UK. The company hopes…
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21 FebruaryIndustry News
Vet’s Kitchen increases supermarket offering
Pet food brand, Vet’s Kitchen, has increased its range with retail giant Sainsbury’s to stock the company’s range of cat food, as well as dog and cat treats which have launched in over 200 stores, in addition to its existing dry dog food range across 550 of its UK stores.…
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14 FebruaryFeatures
Influencer Marketing: 5 steps to a successful strategy
It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay…
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6 FebruaryScience
Raw chicken necks linked to fatal canine paralysis
Feeding dogs raw chicken meat, particularly chicken necks, has been linked to a rare and occassionally fatal type of canine paralysis. A study conducted by the University of Melbourne’s U-Vet Werribee Animal Hospital found that feeding dogs raw chicken meat increased the risk of developing the paralysing condition acute polyradiculoneuritis…
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Jan- 2018 -31 JanuaryCelebrities
Raw dog food company faces Dragons’ Den
Directors of Devizes based raw dog food brand, Poppy’s Picnic, faced BBC Dragons’ Den and came away victorious. Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Dylan Watkins and his business partner Louise Mackintosh took their stand against the…
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26 JanuaryCurrent Affairs
Health products take the lead in the pet market
With 54 million people in the UK owning a pet consumers are continually on the hunt for pet food products with multiple benefits as demonstrated by the pet food products winners at this year’s Product of The Year awards. With more than 10,637 shoppers choosing the winners across 50 FMCG categories, Product…
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19 JanuaryManufacturers
Mackle Pet Foods increases Sainsbury’s presence
Mackle Pet Foods has increased distribution into Sainsbury’s of its range of natural and grain free dog food, with the introduction of two new lines. This follows on from the company’s £3 million investment in its plastic tray manufacturing facility in Moy, Northern Ireland in 2017, which has enabled it…
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Dec- 2017 -20 DecemberPet Owners
Brits invest up to £25k over their dog’s lifetime
New research has uncovered the true cost of owning a dog, with some of the UK’s most popular breeds coming in at an eye watering £3,907.60 a year, or £25,849.33 across a dog’s lifetime. The findings also reveal how the nation is significantly underestimating these costs, with prospective dog owners…
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11 DecemberIndustry News
Christmas marketing could help promote pet products
Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research. It was commenting after news that Tesco has expanded its Christmas gifts for pets range from twelve items last year to 50 this year, and,…
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