Industry NewsManufacturers

Christmas marketing could help promote pet products

Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research.

It was commenting after news that Tesco has expanded its Christmas gifts for pets range from twelve items last year to 50 this year, and, together with Aldi, Ocado and Amazon, is among the retailers stocking Pawsecco, a still ‘wine’ for dogs and cats.

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