Increasing value by 12 percent in 12 months, Irish consumer products have proved to be increasingly popular with UK buyers.
One such Irish company which has led the way is Soopa which offers a range of super nutritious plant based dog treats and supplements and is now available in over 500 UK stores.
In addition, Soopa has strengthened its UK presence, growing 211.5 percent in under one year; supplying innovative and nutritious products for dogs to meet strong consumer demand.
‘Brand Ireland’ is ever more on the UK’s radar, as shown by increased Irish exports and strengthened trading relationship since 2015. Innovation is at the heart of this trade drive between the two countries, with the UK remaining Ireland’s number one trading partner.
Helping to facilitate this surge in retail distribution, Enterprise Ireland, the third largest seed investor in Europe, is continuing to invest in flourishing Irish companies to support them in achieving success in the UK as well as internationally.
Demand for Irish consumer products is on the up, with innovation playing a huge role in driving success.
Technology has also played a huge role in spurring e-commerce, with UK online retail sales exceeding £130bn in 2016, retailers are finding themselves offering an effective multi-channel experience for consumers – blurring the line between ‘online and offline’.
Allyson Stephen, market adviser at Enterprise Ireland, said: “The UK will continue to be the largest market for online retail in Europe and, as it stands remains the fifth largest economy in the world by GDP. In a crowded market such as Britain, knowing your market is essential before targeting buyers and while there are similarities between Irish and British consumers, in a business context there are vital differences, such as continuous and new and developing routes to market which must be recognised.
“This is why we are continuing to invest in Irish companies, whether start-ups or more established, helping them achieve international success, and further strengthen their UK business relationships.”