Pedigree

This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.

Jan- 2026 -

13 January

Retailers

Mars appoints Marc Carena as global president of petcare

Mars has appointed Marc Carena as global president of Mars Petcare, with effect from January 2026. Carena joins the role from Mars Snacking, where he has served as regional president for Europe, Central Eurasia and international travel retail since joining the group in 2022. His remit covered 55 markets. Before…
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12 January

Retailers

Pedigree Wholesale launches Pawtential collagen-based dog chews

Pedigree Wholesale has launched Pawtential Collagen Chews, a new range of collagen-based dog treats aimed at meeting growing consumer demand for functional pet products. The range is positioned as an alternative to traditional rawhide chews and reflects what the wholesaler described as a wider trend towards pet humanisation, with owners…
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Nov- 2025 -

25 November

Business

Kennel Club rebrands as Royal Kennel Club

The Kennel Club has relaunched as the Royal Kennel Club (RKC), following the organisation being granted the Royal prefix by the King in 2023. The change marks the most significant shift in its 150-year history as it broadens its focus from pedigree dogs to all dogs in the UK. To…
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20 November

Retailers

Doggy Doggy Yum Yum manufacturer launches £300k crowdfund

Doggy Doggy Yum Yum manufacturer Baboo Gelato has launched a £300,000 crowdfunding campaign to support its nationwide expansion plans. The raise is being run through Crowdcube and will be open to investors for three weeks from 17 November. The business, known for its gelato and sorbets made with locally sourced…
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Oct- 2025 -

22 October

Features

Is Pets at Home really a victim of a ‘subdued’ pet market?

“It’s not just one issue behind Pets at Home’s challenges. A squeeze on household budgets, rising costs in real estate and shifts in consumer behaviour have combined with the challenges of delivering a broad ‘pet care platform’ strategy,” says Anna King, a retail consultant, of the troubles facing the UK’s…
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8 October

Retailers

Pedigree Wholesale adds blueberry flavour to Nobblys dog chew range

Pet supplies distributor Pedigree Wholesale has expanded its Nobblys Animal Dental Dog Chew range with a new blueberry-flavoured chew in the shape of a bear. The launch adds to the existing range of animal-shaped chews, which includes the Hippo (pumpkin), Lion (banana) and Unicorn (strawberry) variants. The new Blueberry Bear…
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Sep- 2025 -

11 September

Retailers

Doggy Doggy Yum Yum sees 60% rise in summer sales

Baboo Gelato, the Dorset-based ice cream maker, has reported a 60% increase in sales this summer for its frozen dog treat, Doggy Doggy Yum Yum. The company said the rise was driven by hot weather and new distribution deals. Founded by Sam and Annie Hanbury, Baboo Gelato produces a range…
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Aug- 2025 -

28 August

Retailers

Pedigree Wholesale north sales team manager John Newbury dies

Pedigree Wholesale has announced that John Newbury, its north sales team manager, has passed away on Sunday 17 August 2025, following a short illness. Newbury joined Pedigree in September 2019 as aquatics business unit manager, later becoming north sales team manager. Known for his expertise and dedication, he was a…
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Jul- 2025 -

21 July

Pet Owners

Puppy demand rises 33%, Pets4Homes finds

Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes. It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the…
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Jun- 2025 -

30 June

Veterinary

Bristol Vet Specialists appoints new cardiology specialist

Bristol Vet Specialists has appointed Kieran Borgeat to its cardiology department as demand for specialist services continues to grow. Borgeat, a Royal College of Veterinary Surgeons (RCVS) recognised specialist in veterinary cardiology, will support the expansion of cardiology services at the 30,000 sq. ft. referral hospital, including a new minimally…
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