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Health products take the lead in the pet market

With 54 million people in the UK owning a pet consumers are continually on the hunt for pet food products with multiple benefits as demonstrated by the pet food products winners at this year’s Product of The Year awards.

With more than 10,637 shoppers choosing the winners across 50 FMCG categories, Product of the Year is the world’s largest annual consumer-voted award for product innovation.

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