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Health products take the lead in the pet market

With 54 million people in the UK owning a pet consumers are continually on the hunt for pet food products with multiple benefits as demonstrated by the pet food products winners at this year’s Product of The Year awards.

With more than 10,637 shoppers choosing the winners across 50 FMCG categories, Product of the Year is the world’s largest annual consumer-voted award for product innovation.

Products with multiple health benefits remain a priority for the discerning pet owner in the Pet Food categories. As a nation of pet lovers, it comes as no surprise that consumers are looking for products that are tailored to their pet’s health.

Winner of the Dog Food category, Perfect Fit Dog Food, has a holistic approach to pet health with every product in the range.

Elen Gyulnazaryan, PERFECT FIT brand manager at Mars Pet Care UK, commented: “Winning Product of The Year is a fantastic achievement for our new brand PERFECT FIT. Developed in collaboration with vets and nutritionists PERFECT FIT is the brand that goes “beyond food” by offering a holistic experience based on the three pillars we know are essential to pet wellbeing – ‘Feed, Move, Play’.

“We are proud to see consumers and retailers react to PERFECT FIT so positively and we can’t wait to share what’s to come this year”.

Mike Nolan, CEO of Product of the Year, commented: “Product of the Year champions products that are truly innovative, with consumers opting to choose those that they engage with, trust and that tie in with popular cultural trends. The pet care industry is booming in the UK and our winners demonstrate excellence in their fields, providing consumers with only the highest quality products for their four-legged friends!”

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