It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay these content creators for their time, and where on earth do you start? I’m going to discuss the opportunities that influencer marketing presents for those working in the pet industry and how you can set a strategy that ensures clear ROI and long-term benefits.
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