Dog food subscription service raises £5m in funding

Home cooked dog food subscription service, Butternut Box, has raised £5m in funding in an investment round.

The dog food company, which was launched less than two years ago by entrepreneurs David Nolan and Kevin Glynn has served more than one millions meals to dogs in the UK.

The company hopes to expand further with the launch of new products over the next few years.

Its recent round of funding was led by Literacy Capital (founded by ex-Capita CEO and Purple Bricks chairman Paul Pindar) and White Star Capital, which has backed the likes of Freshly and One Dollar Shave Club. The company’s early investor, Passion Capital, also participated in the round.

The idea of Butternut Box started when co-founder David saw a pooch at Battersea Dogs Home with a flatulence problem. He began to make home cooked meals for the dog and saw an improvement in its condition.

He then made the link between health issues in dogs and over-processed foods and decided to set up his own company.

Co-founder Kevin Glynn said: “We all care so much about what goes into our own food but so many dogs are eating food that is often mislabelled and not suitable for them. Pet parents are left choosing their dog food in an aisle cluttered with bin bags and washing powder, dominated by a few unhealthy choices.

“Customers have told us that our food has made a remarkable difference to their dog’s behaviour and health so we want to continue making this positive impact and helping dogs live healthier, happier lives.”

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