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Bella and Duke has reported double-digit growth a year after relaunching its brand and refining its product offer, with the raw pet nutrition company citing stronger demand across subscription, retail and international channels.
The firm said subscription customer numbers had risen by more than 20% year on year, supported by an expanded range and increasing interest in minimally processed pet food. Bella and Duke now delivers more than 3.7 million meals a month.
More than 60% of new customers are trying a raw diet for the first time, according to the company. It added that 86% of existing subscribers said they would not return to previous types of pet food. Revenue for the first seven months of the financial year rose 17% on the same period last year, with quarterly growth accelerating to more than 20%.
Retail sales have also more than doubled over the past year. The company said gains had come from major pet specialists, independent retailers and veterinary practices, reflecting wider demand for natural pet nutrition. International expansion has begun with launches in the Netherlands and Belgium, where Bella and Duke said early uptake had exceeded expectations.
James Sturrock, chief executive of Bella and Duke, said the rebrand had helped the company make progress towards encouraging a wider shift away from ultra processed pet food. He said: “A year on from reinvigorating our brand and sharpening our purpose and supporting proposition, we are seeing very pleasing progress towards our mission to get a million pets off ultra processed food.
“Customers are engaging deeply with our message of healthier, minimally processed, natural nutrition for pets, and our commercial partners are recognising the value we bring to the category. With sustained growth across subscription, retail and international markets, we are on track to over double the size of the business by 2030.”
The company said it is continuing to invest in manufacturing capacity, retail partnerships and digital services as it aims to expand its position in the UK and Europe.
