Crufts

Hungarian Mudi becomes UK’s newest recognised dog breed

Kennel Club has announced that The Hungarian Mudi will become the UK’s 225th recognised pedigree dog breed next month. The rare herding breed, which dates back to at least the 18th Century in Hungary, will be added to the Kennel Club’s Imported Breed Register from 1 July 2025. A breed…

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Tug-E-Nuff launches new Bob toy

Tug-E-Nuff, the interactive tug toy company for dogs, has announced the launch of Bob, a new three-in-one toy for fetching, tugging and floating. Designed for water-loving dogs, Bob is 100% waterproof and perfectly weighted to stay afloat. The new toy features a durable bungee handle with expert stitching for added…

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DotDotPet to launch Mini Eco Towels

DotDotPet is set to unveil its new Mini Eco Dog Towels, at Crufts next month. Each box contains 10 compact towels, measuring 30cm x 30cm, that can be used for drying wet paws, wiping mucky chops, cleaning sensitive areas, or tackling dribbling dogs. Crafted from the same high-quality, natural, and…

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Tavo to be an official sponsor of Crufts 2025

Tavo Pet has announced that alongside exhibiting at Crufts 2025, it will also be an official sponsor. The show welcomes over 20,000 dogs and sees over 150,000 visitors flock to the event held at the NEC in Birmingham from 6 to 9 March. Tavo will be exhibiting in Hall 3…

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DotDotPet to launch new pet shampoos at Crufts

A new eco conscious wellness and lifestyle brand, DotDotPet is set to make its debut to the international pet trade with the launch of new pet shampoos. The pet care company, which was given its soft launch at PATS Telford in 2023, will display its new products at its first…

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Furr Boost secures Pets at Home as stockist

Furr Boost, the hydration smoothie drink for pets, has announced that its products are now available in Pets at Home both in store and online. Furr Boost has grown rapidly over the best two years and as well as the deal with Pets at Home, it has also secured a…

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Dorwest Herbs partners with Faye Winter for fireworks calming campaign

Dorwest Herbs has announced that it has partnered with former Love Island star Faye Winter for its annual calming campaign to support fireworks anxiety. Winter approached Dorwest at Crufts 2022 after using Dorwest’s Elderberry and Nettle Extract for her Golden Retriever Bonnie’s nose pigmentation. The campaign will showcase Bonnie as…

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Mr Bug unveils mealworm seasoning shaker

Mr Bug has announced the addition of a new mealworm seasoning “superfood” shaker to its range of products. The new product aims to add a mealworm protein flavouring to any dog food with the shaker available in a 135ml size and retailing for £5.99. Mealworms contain more B12 than salmon,…

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Webbox Pet Food partners with Puss in Boots: The Last Wish

Pet food company Webbox has teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish. As part of the partnership Webbox produced promotional packs of cat treats, with a simple on-pack QR code that allowed people to win prizes including a holiday to Spain.…

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Pet food manufacturer Rawgeous sponsors champions at Crufts

Rawgeous Pet Food is sponsoring World Dog Agility Champion, Katrina Hands and her son Blair for Crufts. This year the international dog show will take place from 9 to 12 March and both Hands and Blair are participating with their dogs, Sizzle and Rapid.  This time, though, something is different:…

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