Tail wagging the dog? Time for a wider perspective on data
By Fran Quilty, CEO and co-founder, Conjura
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In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers โ and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennialsโ digital-first shopping habits for some time.