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Fish4Pets to expand worldwide amid new investment

The investment is DSD’s first in the pet food sector and it was attracted to the brand because of its ‘sustained growth, wide market reach and sustainable, ocean-linked sourcing strategy’.

Fish4Pets is expected to expand worldwide in 2022 as the brand receives a “substantial” business development fund from Norwegian family-owned investment company DSD.

Its senior team recognised that the business needed to be “refinanced” and therefore sought a co-investor to provide additional financing to enable the company to step up to the “next level.”

Fish4Pets said it has an “ambitious” five-year plan, which includes product development, entering new markets and increasing operational efficiencies.

At the forefront of these plans is environmental impact and responsibility, and its continued focus on the health of animals.

The investment in Fish4Pets is DSD’s first in the pet food sector and it was attracted to the brand because of its “sustained growth, wide market reach and sustainable, ocean-linked sourcing strategy”.

Graham Smith, CEO at Fish4Pets, said: “We are delighted to have secured investment from DSD, as well as increased financial support from FKRA, to drive our ambitious growth plans. DSD bring with them a wealth of knowledge and enthusiasm, and we hope to benefit from their experience in other industries, in particularly their commitment to Environmental and Social responsibility.”

Ingvald Loyning, CEO at DSD, added: “As active owners, we have a strategic, dynamic company portfolio and Fish4Pets will be an exciting addition. DSD aims to join innovative companies with growth potential that work for more sustainable solutions.

“We believe in the ability of combining new and old wheels to work well together and move in the same direction. In this way we develop sustainable values and generate good results together with the companies we are involved in.”

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