How pet care businesses can use customer data to engage Millennials
By Fran Quilty, CEO and founder of e-commerce data specialist Conjura
![](https://www.petgazette.biz/wp-content/uploads/2021/05/fran-quilty-1-e1621517315418-745x470.jpeg)
The pandemic saw a surge in pet parenting in Millennials, a digital native audience that thinks online-first. This represents a clear growth opportunity for the pet care and pet tech segments to turn new owners into loyal customers for continued growth post-lockdown.ย However, that will only be possible if businesses have the means to capture and make sense of data they hold, both on the owner and the pet.