How pet care businesses can use customer data to engage Millennials
By Fran Quilty, CEO and founder of e-commerce data specialist Conjura
The pandemic saw a surge in pet parenting in Millennials, a digital native audience that thinks online-first. This represents a clear growth opportunity for the pet care and pet tech segments to turn new owners into loyal customers for continued growth post-lockdown. However, that will only be possible if businesses have the means to capture and make sense of data they hold, both on the owner and the pet.
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