Piddle Patch, an eco-friendly, real-grass alternative to puppy pads, has secured £50k investment from entrepreneur Steven Bartlett in BBC One’s Dragon’s Den, after turning down three fellow Dragons.
The deal saw the brand handing over a 20% stake in founder Rebecca Sloan’s company in return for his investment.
Piddle Patch said it is an “intuitive way” to house-train dogs, teaching them to only toilet on grass and not on textiles. This helps to reduce accidents in the home and speeds up the house-training process.
According to the firm, It’s the “ideal solution” for toilet-training a puppy, for dogs without easy access to an outdoor space, or for owners looking after a poorly or incontinent pet.
To date, Piddle Patch has sold 13,000 soil free, real grass, dog toilets in the UK.
The brand’s grass is 100% biodegradable and its packaging can be recycled.
Sloan said: “The inspiration for Piddle Patch came during a visit to the park. The dogs were happy to be in their natural environment and the stress associated with toilet time melted away because the dogs knew instinctively where to do their business.
“Steven’s investment will allow us to fast track the growth of Piddle Patch, as well as launch a number of new products currently in development. Steven’s advice, guidance, social media and marketing expertise will be invaluable and I am delighted to be working with him”.