Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Oct- 2018 -8 OctoberManufacturers
Edgard and Cooper releases new additions to dog food range
Healthy pet food company Edgard & Cooper has updated its dog food offering and unveiled a brand refresh. The updates come as the brand revealed a new listing on Amazon (8 October), increased distribution and a focus on the UK market. The company has responded to growing consumer demand with…
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4 OctoberAwards
Burns Pet Food announces winner of ‘golden ticket’ campaign
Welsh pet food company, Burns Pet Nutrition, has announced the winner of its competition to win a year’s supply of free dog food, in celebration of its 25th anniversary as a business. Four-year-old Border Collie Jasper, from Oxfordshire, is the latest winner of the competition, after his owner found a…
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3 OctoberManufacturers
FEDIAF releases new guidelines for cat and dog food
The European Pet Food Industry Federation has released new Nutritional Guidelines for cat and dog food at the 22nd European Society of Veterinary and Comparative Nutrition (ESVCN) Congress in Munich. Speaking to roughly 100 veterinarians, scientists, nutrition experts and students, Dr Thomas Brenten, chair of the FEDIAF Nutrition and Analytical…
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Sep- 2018 -24 SeptemberConsumers
Wagg unveils new packaging as part of major rebrand
UK dry dog food brand, Wagg, is relaunching its entire range of dog food in a bid to help it stand out and attract new customers while driving sales amongst existing ones. IPN, the owner of the Wagg brand, has invested £500,000 in relaunching the packaging to ensure it conveys…
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18 SeptemberManufacturers
Arden Grange launches Sensitive grain free puppy and senior diets
Pet food manufacturer has extended its Sensitive dog food range with the addition of ‘Puppy/Junior’ and ‘Light/Senior’ life stage varieties. The new grain free diets contain fresh ocean white fish and potato, which is said to be highly digestible and suitable for dogs with dietary allergies or intolerances. Both life…
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14 SeptemberManufacturers
Forthglade to offer new puppy pack
Pet food manufacturer Forthglade has announced a new puppy pack. Each package will include a selection of natural wet and dry food, training treats and a practical guide with expert nutrition advice. Forthglade said it launched the package following research which found over half of Brits said they were unprepared…
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12 SeptemberManufacturers
Royal Canin launches new wet food range
Royal Canin has expanded its portfolio with a new canine wet range, offering dog owners the opportunity to mix feed its Size Health Nutrition dry and wet formats. The manufacturer says the ability to combine the wet and dry foods will create a meal which is “nutritionally aligned” and provides…
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5 SeptemberBusiness
Couple set up Heights Farm Premium Pet Foods franchise in Preston
Married couple Alison and Steve Critchley have set up a new franchise delivering premium quality pet food in the Preston area as part of the Bolton-based Heights Farm Premium Pet Foods’ operation. The couple have run various businesses over the years including a grocers off license in Church and separately,…
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Aug- 2018 -21 AugustManufacturers
Laughing Dog moves to recyclable white trays
Wet dog food producer, Laughing Dog, has announced a move from black to white recyclable trays for its grain free wet complete recipes. With all its mixer meals already in 100 percent recyclable packaging, moving from black polypropylene trays to white is an important step in the company’s on-going commitment…
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17 AugustFeatures
Humanisation in the pet food industry
As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences onto them, this change in ideology has trickled into the pet trade and led to a ‘humanisation’ process of the manufacturing industry. Pet owners now aim to give them a…
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