The partnership, which has the potential to eliminate the use of 6.4 million square metres of plastic wrap per year (equating to 92 tonnes of plastic), supports Butcher’s move to offer recyclable packaging to its customer base.
The six and twelve multipack cans created by GPI, are now 100 percent recyclable post-consumer, using cardboard packaging made from sustainably grown trees. It also claims to be the first of its kind in the pet care market to be manufactured in the UK.
To facilitate the production of the new fully enclosed carton concept, GPI has installed one of its Quickflex Twin Stack machine at Butcher’s Crick, UK, site. The machine is engineered to accommodate multi-diameter/multi-height cans with tool-less changeovers and pack at high speeds.
Rachel Collinson, general manager for food for dogs at Butcher’s Pet Care, said: “We know that reducing plastic packaging waste is a key concern for consumers. We feel strongly that every business has a role to play in making it easier for shoppers to move away from plastic.
“Our exciting plans to move to cardboard have been in place for over a year and this move means that by the end of next year we will be well on track to being 99 percent recyclable and will keep working towards our long-term goal of being 100 percent recyclable.
Glyn Champion, UK sales director at GPI, added: “Replacing Butcher’s existing shrink film wrap with a fully enclosed carton was a very straightforward process for GPI. Our challenge, as an established sustainable packaging provider, was how we could add value to the solution that differentiates Butcher’s from its competitors.”