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Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

  • Apr- 2020 -
    15 April
    CoronavirusRSPCA inspectors deliver food to the vulnerable

    RSPCA inspectors deliver food to the vulnerable

    The RSPCA has revealed that three of its inspectors are delivering food to pet owners who are self-isolating amid the ongoing pandemic. The trio are dropping off pet food, which has been provided by Morrisons, to those in need in the Cheshire and Staffordshire areas. Inspectors Jenny Bethell, Nadine Pengilly…

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  • 8 April
    CharitiesBarking Heads announce partnership with Blue Cross amid Covid-19 pandemic

    Barking Heads announce partnership with Blue Cross amid Covid-19 pandemic

    Natural and ethical dog food brand, Barking Heads, has partnered with Blue Cross to help support vulnerable pet owners affected by the current Covid-19 crisis. In collaboration with The Trussell Trust, which supports a nationwide network of food banks, Blue Cross and Barking Heads have distributed 9,000 dog and cat…

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  • 7 April
    CoronavirusCharley Chau Opens ‘Emergency Dog Supplies’ Store

    Charley Chau Opens ‘Emergency Dog Supplies’ Store

    Luxury dog bed company Charley Chau has announced the launch of an Emergency Dog Supplies Shop to help customers source priority items during the pandemic. The pop-up store, which was launched in less than a week, has a small edit of essential items to “keep dogs well fed, amused and…

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  • 2 April
    ManufacturersWilson launches Whitefish Skin Dog Treats range

    Wilson launches Whitefish Skin Dog Treats range

    Wilsons Pet Food has released its new range of Whitefish Skin Dog Treats online and in stores. The new range includes 100% natural fish skins, all sustainably caught MSC fish from Grimsby in the UK and includes extra vitamins and nutrients found naturally in fish. Wilsons said its natural rough…

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  • Mar- 2020 -
    19 March
    RetailersPaleo Ridge announces two new appoints amid rebrand

    Paleo Ridge announces two new appoints amid rebrand

    Raw dog food company Paleo Ridge has strengthened its team with the appointment of two new recruits. Helen Ellwood has been appointed as head of sales and marketing alongside Will Green who has been appointed as the company’s ecommerce marketing manager. Managing director Tyler Daly said: “From the very beginning,…

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  • Feb- 2020 -
    27 February
    RetailersNatures Menu donates 1,600 food pouches to charity

    Natures Menu donates 1,600 food pouches to charity

    Pet food retailer, Natures Menu has donated over 1,600 pouches of dog food to two charities, which specialises in supporting dogs in need: Dogs on the Streets and the Norwich Foodbank centre. Dogs on the Streets is a voluntary run and non-profit charity dedicated to dogs belonging to the homeless…

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  • 25 February
    RetailersWilsons Pet Food launches new service model

    Wilsons Pet Food launches new service model

    Wilsons Pet Food has launched its new service model which will provide stockists large and small the opportunity to stock their very own range of raw frozen dog food at Wilsons Pet Food stores. The Scottish-based company currently produces their own branded range of cold pressed and raw frozen dog…

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  • 24 February
    RetailersNatural Instinct partners with Oxfordshire rescue charity

    Natural Instinct partners with Oxfordshire rescue charity

    Raw pet food brand, Natural Instinct, has announced its new partnership with Oxfordshire Lowland Search and Rescue, as it sponsors two fully trained and operational air scenting search rescue dogs. The specialist raw pet food brand, which features a Working Dog Food range, will supply local dogs, Beau and Rip,…

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  • 10 February
    RetailersHappy Hounds recall 10 products that ‘may pose a risk to health’

    Happy Hounds recall 10 products that ‘may pose a risk to health’

    Pet food manufacturer Happy Hounds has issued a recall for a range of its frozen dog food products because they “may pose a risk to health.” This is the second recall by the raw pet food manufacturer in the past month, as three of its products were linked to cases…

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  • 7 February
    Pet OwnersOver 30% of dog owners believe plant-based diet is better for dogs

    Over 30% of dog owners believe plant-based diet is better for dogs

    Some 34% of dog food buyers believe it is good for pets to regularly have a plant-based meal instead of a meat-based one, according to a recent study by Mintel Pet Food. The study also revealed more than four in 10 (43%) of dog food buyers believe it is “healthier…

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