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Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

  • Dec- 2019 -
    2 December
    CharitiesDog Food brand Goood partners with homeless charities

    Dog Food brand Goood partners with homeless charities

    Dog food retailer, Goood, has partnered with a number of homeless charities and shelters, in order to provide pet owners essential supplies. For each kilo of Goood’s free-range lamb dog food sold, the company is donating 100g to pet food shelters where those most in need can get much-needed supplies…

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  • Nov- 2019 -
    8 November
    Pet OwnersLaughing Dog launches ‘Naturally 5’ range

    Laughing Dog launches ‘Naturally 5’ range

    Dog food manufacturer, Laughing Dog, has expanded its range with the launch of ‘Laughing Dog Naturally 5’. The new addition to the range includes five new ingredients added to the three traditional flavours of chicken, lamb and beef.  The range is “only made with naturally sourced ingredients” including their farm-grown…

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  • 1 November
    ManufacturersHills Pet Nutrition unveils new packaging for ‘Science Plan Dog and Cat’ range

    Hills Pet Nutrition unveils new packaging for ‘Science Plan Dog and Cat’ range

    Hill’s Pet Nutrition has introduced a new look for “Hill’s Science Plan dog and cat range”.  A new pack design is made to allow pet owners to identify the products available. The new design features a “strong” pet image, which is used to “engage and connect” with customers. The new…

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  • Oct- 2019 -
    31 October
    CharitiesWilson’s pet food announces new campaign to help feed dogs in rescue centres

    Wilson’s pet food announces new campaign to help feed dogs in rescue centres

    Wilsons Pet Food has announced its new campaign, Wilsons to the Rescues, launching at the National Pet Show in early November. Having produced pet food for over 150 years, this Scottish-based company produces cold pressed and raw frozen dog food, Now, their new campaign aims to help feed dogs in…

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  • 29 October
    RetailersWilson’s Pet Food launches new raw frozen dog food

    Wilson’s Pet Food launches new raw frozen dog food

    Wilsons Pet Food has launched its new range of raw frozen dog food. Wilsons Raw Frozen range is available in many choices including, beef hotpot, salmon medley, pork casserole, lamb tagine, chicken and vegetables and turkey dinner.  Each recipe contains a “balanced and nutritious” range of human-grade meat or fish…

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  • 16 October
    AwardsScrumbles named best new start-up in 2019

    Scrumbles named best new start-up in 2019

    Pet food manufacturer Scrumbles has been awarded best new startup by the Croydon Business Excellence Awards. The company claims to be the first all-natural cat and dog food putting gut health at the forefront.  Scrumbles were recognised for having “quickly established in a highly competitive market whilst achieving high environmental…

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  • Sep- 2019 -
    17 September
    CharitiesForthglade partners with National Trust to promote healthier dogs

    Forthglade partners with National Trust to promote healthier dogs

    Pet food manufacturer Forthglade has partnered with the National Trust to support its ‘Dogs Welcome’ project. The ‘Dogs Welcome’ project will help canine companions and their owners enjoy the places cared for by the National Trust, across England, Wales and Northern Ireland. The three year partnership will put developments in…

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  • Aug- 2019 -
    30 August
    Pet OwnersInsects better for pets and environment than steak, says BVA

    Insects better for pets and environment than steak, says BVA

    The British Vet Association (BVA) has announced that switching your dog to an insect-based diet could be better for them and also the environment. The BVA said with a “surge” in people treating their pets more like family members, many dog owners are feeding their dogs the same food that…

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  • 19 August
    ManufacturersRuffwear launches new autumn/winter range

    Ruffwear launches new autumn/winter range

    Dog gear brand, Ruffwear continue to expand and grow the outdoor adventure category with the launch of products designed to enhance outdoor adventures with your dog this Autumn. The collection includes the redesigned Kibble Kaddie, a travel-friendly dog food carrier with a compact design for easy transport, storage, and dispensing…

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  • Jul- 2019 -
    30 July
    FeaturesThe rise of cat popularity; is the dog market losing its trend?

    The rise of cat popularity; is the dog market losing its trend?

    Do you consider yourself a dog person or a cat person? That is the age old question. For decades, canine lovers have been trumping feline enthusiasts in terms of numbers, popularity, and retail market size. However, recent developments have found out that cats are gradually becoming more popular as household…

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