Natural and ethical dog food brand, Barking Heads, has partnered with Blue Cross to help support vulnerable pet owners affected by the current Covid-19 crisis.
In collaboration with The Trussell Trust, which supports a nationwide network of food banks, Blue Cross and Barking Heads have distributed 9,000 dog and cat food pouches to pet owners in need. Many of these, living in more rural or isolated geographical areas, are self-isolating because of age demographic or pre-existing health conditions.
The emergency food deliveries are part of an ongoing Paws For Thought charity initiative from Barking Heads, which already works with several pet-related charities, including DOTS (Dogs On The Street), a volunteer run, not-for-profit charity dedicated to the welfare of dogs belonging to the UK’s homeless community.
Barking Heads marketing director, Julia Anderton, said: “For so many people living alone, their dog is a great comfort; a lifeline in many cases. Blue Cross and The Trussell Trust were able to help identify owners in need and we hope that our food donation has gone some way to helping some of the country’s vulnerable pet owners at this very challenging time.”
Mark Corbett, Blue Cross head of retail and acting group head of fundraising, added: “We are delighted to support this fantastic initiative and were more than happy to step in and make sure the food donations got out to the food banks where we know they will be much appreciated by pet owners.”