Dogs Trust – A dog is for life…

Everyone has seen the adverts; sad and lonely, rejected dogs cloaked by a grey filter whilst melancholy yet Christmassy music plays, before the grand finale of the iconic line “a dog is for life not just for Christmas”. It seems the advert and accompanying slogan have almost become as much of an indicator that Christmas has arrived as the reappearance of Slade (also not just for Christmas), or the jolly Father Christmas that adorns the back of the delivery trucks of a popular soft drink manufacturer during this period.

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