Bursting the bubble: the decline in the pet sector

With the pet population declining following the pandemic Pet Gazette discovers what the reasons behind this are with CEO of Pet Media Group Axel Lagercrantz

“I think breeders are cautious. Given everything you read in the news about the cost of living crisis, etc and for breeders the worst situation is when you can’t find buyers for all of the puppies in the litter,” says Axel Lagercrantz, CEO of Pet Media Group, which owns Pets4Homes.

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