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Mr Bug and challenging the yuck factor

In this interview, Conal Cunningham, the founder of Mr Bug pet food, discusses how he came to think differently about mealworm protein in pet food, the many trial and errors that come with starting a business, and the changing attitudes to bug protein

I know you’ve had a varied career in the past. What did you do before the idea of Mr Bug came about?

I was a rock musician for many years and I owned a music studio in London.

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