Inside the first vet-led UK e-commerce platform

Pet Gazette speaks to David Prien, CEO and co-founder of FirstVet, about it’s new e-commerce platform, it’s expansion into the UK, and why the company believes it has found its niche

FirstVet earlier this month announced it would be bringing its successful e-commerce business, already active in Sweden – where the brand originates – to the UK this month, aiming to offer “pet owners across the country a range of fantastic products at the click of a button”. The platform is a digital service which focuses on vet-approved products which customers can have delivered to their doorstop, featuring hundreds of weekly product recommendations from vets.

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