Inside the first vet-led UK e-commerce platform
Pet Gazette speaks to David Prien, CEO and co-founder of FirstVet, about itโs new e-commerce platform, itโs expansion into the UK, and why the company believes it has found its niche
![](https://www.petgazette.biz/wp-content/uploads/2022/04/David-Prien-CEO-Co-Founder-of-FirstVet-2-1-e1649682706743-780x470.jpg)
FirstVet earlier this month announced it would be bringing its successful e-commerce business, already active in Sweden – where the brand originates – to the UK this month, aiming to offer โpet owners across the country a range of fantastic products at the click of a buttonโ. The platform is a digital service which focuses on vet-approved products which customers can have delivered to their doorstop, featuring hundreds of weekly product recommendations from vets.