Felines in Focus: Cat food trends to watch out for

James Langan, Managing Director of Natures Menu, the UK and Europe’s leading expert in raw and natural pet food, looks at the major trends in the feline market.

Britain has always been a nation of cat lovers, with ownership continuing to increase at pace over the decades due to cats being more suited to living in smaller spaces as a result of increasing urbanisation. However, since March 2020, ownership boomed in the UK as people spent more time at home, with many taking the big decision to welcome a cat into the family as a means of company.

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