Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Apr- 2019 -11 AprilBusiness
Butternut Box scolded over ‘home-cooked meals’ claim
Pet food subscription service, Butternut Box has been reprimanded by the Advertising Standards Authority (ASA), over an advert which claimed it produced “home-cooked meals”. A complainant contacted the ASA and challenged claims that the company produced home-cooked food in an advert on its website which read “fresh, home-cooked meals, perfectly…
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9 AprilEvents
Pet shop helps global dog detection firm in war on drugs and terrorism
Flintshire-based dog detection firm, Wagtail UK has partnered with PetPlace, the leading chain of pet outlets in North Wales to provide its dogs with a location to train and distractions during the search process. A former member of the RAF police, Wagtail instructor David Scott has worked in Kosovo, Bosnia,…
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1 AprilCurrent Affairs
‘Dog Food Diet’ book launches
Fitness expert Dr April Phule has announced the launch of her second book, ‘The Dog Food Diet’, which aims to use pet food to keep humans fit. Following the launch of her first book ‘Ditch Your Puppy Fat’ in 2017, Phule’s new research on molecular macrowooftrients reveals how pet food…
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1 AprilFunny
Poppy’s Picnic launches perfume collection for dogs
Fresh raw pet food manufacturer, Poppy’s Picnic has established its own fragrance house, Maison de Poppy to bring a dog’s favourite essences from the outside, into their favourite parts of the home. The natural, subtly blended and prettily packaged sprays will be sold as a collection of four and as…
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Mar- 2019 -29 MarchManufacturers
Naturediet partners with Glenkrag in Ireland
Independent dog food manufacturer, Naturediet Pet Foods has announced it has partnered with Irish distributor Glenkrag. Naturediet said it was “proud to be the first UK dog food manufacturer” to specialise in Tetra Pak cartons as an environmentally friendly alternative to traditional wet food packaging such as single-use plastic trays…
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28 MarchManufacturers
Wilsons Pet Food wins new stockists
Pet food manufacturer, Wilsons Pet Food has announced it has won new stockists as it looks to establish its brand in the UK pet food market. With the only purpose-built factory in the UK to produce cold press food, Wilsons said it is hoping to expand its customer base “even…
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26 MarchCharities
Poppy’s Picnic donates to two charities for Mother’s Day
Raw dog food manufacturer, Poppy’s Picnic is hoping to champion the role mothers play, not only in human lives but also with our four-legged friends with a donation to two charities. The company is donating to SEED Eating Disorder Support Services, a charity set up by the mother of Poppy’s…
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26 MarchPet Owners
PitPat launches monthly membership to reward healthy dogs
Activity monitor for dogs, PitPat, is launching PitPat Life, a monthly membership plan which rewards healthy, happy dogs and their owners through perks, points and prizes, during London Dog Week (24 – 31 March). It is the first pet membership scheme of its kind and has headline support from pet…
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15 MarchManufacturers
Laughing Dog rebrands delivery vehicles
Boston-based dog food company, Laughing Dog, has launched two new trailers featuring a new design. Organised by local logistics company, George H Kime and Co, the design shows the brand’s mascot, Alfred, which can be found on all the brand’s packaging. Ben Mankertz from Laughing Dog Food, said: “We were…
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15 MarchManufacturers
Josera to launch new low-calorie treats
Dog food manufacturer, Josera, has launched Loopies, a new low-calorie training snack for dogs. The new treats are below nine kcal per treat in order to allow owners to “measure their dog’s energy intake to prevent obesity”. The Loopies are grain-free and meaty, and available in beef, lamb and poultry…
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