With the only purpose-built factory in the UK to produce cold press food, Wilsons said it is hoping to expand its customer base “even further”. The company wants to establish the Wilsons brand even more in the pet food market by adding a raw pet food and natural treat offering later in the year.
Wilsons said it makes supporting independent retailers its priority by not discounting online, offering free samples and point-of-sale material in the way of posters and by creating boosted posts online to support new retailers.
Recent stockists of the manufacturer’s cold press range include Broughty Ferry Pet Supplies, Raemoir Garden Centre, Ferrari Horse Feeds, J&T Rodger, Angus Pets and Aquatics, Abbey Pet Shop and Paws & Claws.
Wilsons owner, Craig Wallace said: “Our cold press food has the correct level of protein as well as the right balance of fat to protein, something often missed in dry dog food Our range was developed with the help of pet nutritionists Milka and Damir Tesla who organise the Nordic Pet Food Conference and are experts in the field of cold press pet food.”