Josera to launch new low-calorie treats

Dog food manufacturer, Josera, has launched Loopies, a new low-calorie training snack for dogs.
The new treats are below nine kcal per treat in order to allow owners to “measure their dog’s energy intake to prevent obesity”. The Loopies are grain-free and meaty, and available in beef, lamb and poultry flavours, containing 30% dried meat protein.

Loopies contain less than 9% fat, include chunks of fruit and vegetables, and are free from artificial colours and flavourings.

Josera’s new treats will be available in 150g bags which can either be contained in a counter top display tray that holds 11 packs or hung on a hook strip as each packet has a hanging tag. The treats have a 12-month shelf life and retail for £2.49 per bag.

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