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Boston-based dog food company, Laughing Dog, has launched two new trailers featuring a new design.

Organised by local logistics company, George H Kime and Co, the design shows the brand’s mascot, Alfred, which can be found on all the brand’s packaging.

Ben Mankertz from Laughing Dog Food, said: “We were delighted to work with Kime’s on this project. We’ve worked closely with the family firm for many years and were thrilled when they asked if they could create some branded designs for Laughing Dog.

“Featuring a playful Alfred was the natural choice; we know our customers like to keep up to date with his latest antics and we thought it was high time he went on a new adventure! The Laughing Dog team would also like to thank the Collaborators in Bath for their clever artistry and Lawrence David Trailers of Peterborough for ensuring the colours were matched perfectly.”

Nigel Kime, managing director at Kime’s, added: ‘’We are also proud and delighted to be working with Laughing Dog Food. It’s in our interest to support and advertise their natural baked brand, and there is no clearer way of advertising this product than on the roads throughout the UK.’’

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