Features

Tail wagging the dog? Time for a wider perspective on data

In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…

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Priority Pet: A new way to connect with pet service providers

Tell me about Who are Pet Lifestyle Corp? Who started it and why? PLC was founded in London last year by my husband, Gerhard, and I. Gerhard is an actuary who, for the last 7 plus years, has worked in pet insurance at one of the UK’s leading brands, with…

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Using Natural Antioxidants Effectively

The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. A significant part of this trend…

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Felines in Focus: Cat food trends to watch out for

Britain has always been a nation of cat lovers, with ownership continuing to increase at pace over the decades due to cats being more suited to living in smaller spaces as a result of increasing urbanisation. However, since March 2020, ownership boomed in the UK as people spent more time…

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How pet care businesses can use customer data to engage Millennials

The pandemic saw a surge in pet parenting in Millennials, a digital native audience that thinks online-first. This represents a clear growth opportunity for the pet care and pet tech segments to turn new owners into loyal customers for continued growth post-lockdown.  However, that will only be possible if businesses…

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How can the raw pet food industry implement a more ethical approach to sourcing?

Consumer attitudes to how and what people feed their pets are rapidly changing.  With most people more focussed than ever on their own health, pet health and nutrition is naturally becoming more prominent. The consequence is that pet owners are becoming more concerned about the ingredients in processed pet food,…

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Q&A: Nicki Hamilton, EMEA sales director at PetSafe

1. Have you seen a difference in shopping habits since the onset of the pandemic? The lockdowns have influenced shopping habits considerably. They’ve dramatically accelerated the retail trend of online ordering and consumers are enjoying the power of convenience in their busy lives. We’ve also found that owners are making…

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The rise of hypoallergenic and clean label pet food

These days, pet owners can buy super premium pet food which is seen by many as equivalent to baby food in terms of its quality. Pet owners want their pets to stay healthy and these super premium pet foods, containing health promoting ingredients, can help to support their pet’s wellbeing.…

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Paws for thought – trends that have impacted the pet care industry

Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…

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A dive into doggy day cares

Bruce Casalis, founder of Bruce’s Doggy Day Care has been in the industry for over 13 years, caring for the individual needs of every dog that visits one of his centres. He first started out by walking dogs in the park and after seeing the demand for a registered professional,…

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