Taking the stress out of trends in the pet industry

When you visit trade shows, do you notice that there seems to be an underlying theme? A new “free from” range or a new set of technological advancements that dominates the products on offer? Then a few short months later you start to hear your customers making the same requests. “Do you have it in purple?” and “I saw this at Crufts, do you have it?”

To prevent reacting at this point, and possibly ending up with unsold stock as the trend changes, there is a balancing act that must be practiced.

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