Natures Menu has launched its biggest ever advertising campaign which is set to launch this autumn.
The brand has said the multichannel campaign will include an eight-week video campaign, a 30-second youtube advert, as well as social advertising and a bespoke POS suite and “digital toolkit” for its network of partner trade stores.
It revealed the brand is set to reach an audience of over six million dog owners across the UK, with the campaign highlighting the benefits of a raw diet.
According to Natures Menu, benefits of the diet include a shinier coat, fresher smelling breath and firmer, “non-smelly” poos.
As part of the campaign, the brand has said it is partnering with Edition Dog Magazine on its 2022 calendar which will be distributed to over 10000 households nationwide, collaborating with trade stores to help find the UK’s “healthiest and happiest” raw fed dogs to feature in the calendar.
James Langan, managing director at Natures Menu, said: “We’re incredibly excited to be launching our largest ever advertising campaign, tapping into a variety of different communication channels. Our pets have played such an important role in our lives throughout the pandemic, and owners now want to do their very best for their pet by return.
“The Get the Raw Food Look campaign helps to educate owners about the link between diet and health and wellbeing and provide support to those that may be considering making the transition to feeding raw about how to do so safely and seamlessly.”