Q&A with Tractive founder Florian Gschwandtner 

Pet Gazette sits down with the founder of GPS pet device Tractive to discuss the growing success of his business. 

Anyone who has flirted with the idea of entering the sport-tech market, will remember Adidas group’s £200m acquisition of mobile fitness app Runtastic. The deal, which was completed in 2015, proved that in order for athletic brands to appeal to customers: offering some kind of results tracking tech was essential to stay relevant. 

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