Pooch & Mutt
This coverage focuses on Pooch & Mutt, the UK pet food brand known for its health-led, functional nutrition for dogs. Pet Gazette reports on the companyโs product innovations, recipe developments, and sustainability initiatives, as well as its retail partnerships, marketing campaigns, and export activity. Coverage includes news, business analysis, and market insights to help independent retailers, large pet chains, wholesalers, and distributors understand Pooch & Muttโs positioning in the competitive pet food sector and its impact on trends across the supply chain.
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Feb- 2019 -20 FebruaryFeatures
Can or carton? Pooch & Mutt’s response
The word revolution dates back to when Nicolaus Copernicus proved that the Earth revolved around the sun, and not the other way around, as the church believed. โRevolutionariesโ were people who believed in Copernicusโ work, and that the Earth wasnโt the centre of the universe. The church banned Copernicusโ work…
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15 FebruaryFeatures
Pooch & Mutt/MPMA debate: Can or carton, which is best?
Itโs been an ongoing discussion in the packaging sector for some time now, which is the more eco-friendly format for packaging food, cans or cartons? And it seems that question is in the spotlight once more, following claims by pet food manufacturer, Pooch & Mutt, that their new cartons of…
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Jan- 2019 -18 JanuaryManufacturers
Threat claims made by Pooch & Mutt are ‘not true’, says MPMA
The Metal Packaging Manufacturers Association (MPMA) has refuted claims that it threatened pet food brand Pooch & Mutt to remove an advert urging manufacturers to ditch canned food. William Boyd, director and chief executive of MPMA said the companyโs claims were โnot trueโ and instead, it had asked Pooch &…
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14 JanuaryManufacturers
Pooch & Mutt accuses โbig pet food companiesโ of trying to ban advert
Pet food manufacturer, Pooch & Mutt says it has received โthreatsโ from competitors to force them to remove a new advert which references ditching canned food in order to protect the environment, from the MPMA (Metal Packaging Manufacturers Association). Pooch & Muttโs โDitch the Can. Help the Planetโ advert, aims…
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May- 2017 -10 MayCurrent Affairs
Pooch & Mutt launches in Spain
Pet food manufacturer Pooch & Mutt hasย begun a ‘soft launch’ in Spain. The company’s full range of products is now available in three Kiwoko stores. Kiwoko, a Spanish pet shop chain, will be stocking all Pooch & Mutt products. The 2kg and 10kg grain-free dry dog foods will be available…
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Apr- 2017 -19 AprilCurrent Affairs
Pooch & Mutt expands to French supermarkets
In April 2017, dog health food brand, Pooch & Mutt, launched a select range of products in 40 Casino supermarkets across France. The expansion into France is part of Pooch & Muttโs global growth and international exposure strategy. The large supermarket chain now stocks a select range of Pooch &…
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11 AprilCurrent Affairs
Pooch & Muttโs functional food to be stocked by specialist supermarket
Pooch & Muttโs Health Food For Dogs will launch six products from its functional range into Booths supermarkets inย April 2017. The upcoming launch will showcase the bestsellers from each of the Grain-Free food and treat categories. Pooch & Muttโs 1kg edition of Grain-Free dry food will be sold in every…
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Mar- 2017 -13 MarchCurrent Affairs
New trade website for Pooch & Mutt
Pooch & Mutt has launched a new website service that allows independent trade customers to shop online. The service update allows direct order purchases at trade prices, with an express 48 hour delivery service. New features of the site include the ability to โtagโ both new and existing stockists as…
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Feb- 2017 -16 FebruaryCelebrities
Health conscious celebs show support for Pooch & Mutt
Ella Woodward, known as Deliciously Ella, and Jasmine Hemsley from Hemsley + Hemsley have both said they feed their dogsย Pooch & Mutt. The two health and wellbeing celebrities said the brand supports their ethos that โgood health starts with what we eatโ and that healthy living is for all. Ella…
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Dec- 2016 -5 DecemberCurrent Affairs
Pooch & Mutt goes behind the scenes on a famous festive advert
Christmas ad campaigns are big business, with all the big retailers and big brands fighting it out to make the best ad to get the publicโs attention. With Pooch & Mutt launchingย its first Christmas range, the companyย looked to continueย its role as a disruptive challenger brand with the release of a…
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