Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2020 -28 OctoberBusiness
KatKin secures £4.5m to promote cat nutrition
KatKin has secured £4.5m to encourage healthy nutrition in cats, following seed funding secured by Octopus Ventures. The pet-tech company was founded by Brett and Nikki O’Farrell in 2019, and aims to create the “healthiest cat food in the world”, with a 95% fresh, real meat content and zero fillers…
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27 OctoberBusiness
Skinner’s acquires majority share of NatureDiet
Skinner’s has announced it is purchasing part of Naturediet to form a new “strategic partnership” in a bid to “propel the growth of both businesses.” The pet food company has invested alongside Daniel Masters, managing director of Naturediet, which sees Skinner’s acquiring a majority shareholding and facilitating an exit for…
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23 OctoberManufacturers
The Innocent Pet launches Christmas dog treat range
The Innocent Pet has launched “The Great Christmas Bake-Off”, its new range of dog treats ahead of the festive season. The Yorkshire-based luxury pet food manufacturer, known for its ‘Birthday Cake Mix’, has created two new dog products; including a grain-free DIY Christmas Cake Mix made with British turkey. Innocent’s…
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19 OctoberCoronavirus
Burns launches loyalty scheme to support high streets
Burns Pet Nutrition has issued a plea to members of the public to support local high streets in a bid to help small businesses survive the pandemic. The pet food company is now calling on pet owners to buy their pet food from local stores, and has now launched a…
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14 OctoberTrade Organisations
Area double the UK’s size produces world’s pet food
An area twice the size of the UK is used to produce dry pet food for cats and dogs each year, according to research carried out by the University of Edinburgh into the global environmental impact of pet food production. The study also found the industry emits more greenhouse gases…
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6 OctoberManufacturers
Mars Petcare expands seasonal range to drive festive sales
Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas. Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…
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5 OctoberRetailers
Edinburgh’s oldest pet store set to open new branch
Edinburgh’s oldest pet store has unveiled plans to open a new branch in Stockbridge, according to local paper Edinburgh News. Dofos announced that the new site will feature in-store recycling initiatives. To mark its upcoming opening, the business said it was also offering the chance for customers to receive 40%…
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1 OctoberPet Owners
PFMA notes ‘dramatic rise’ in new Millennial pet owners
The Pet Food Manufacturers’ Association (PFMA) has found that 35% of young adults have now acquired or plan to acquire a pet, according to its new Covid-19 pet survey. The survey found that 19%, or 2.1 million Millennials collected a new pet in lockdown, while 16%, or 1.8 million, are…
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1 OctoberManufacturers
Earth Animal launches new festive dog chew
Pet food company Earth Animal has launched a new range of chewable dog treats ahead of the Christmas period. Entitled ‘The Feast’, the product contains six natural ingredients including, brown rice flour, organic eggs, olive oil, pineapple stem, banana, and agar agar and is designed to be “easy to digest”…
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Sep- 2020 -30 SeptemberManufacturers
Purina to introduce world-first recyclable retort pouch
Purina has launched a “first-of-its-kind” recyclable flexible plastic packaging for wet pet food, which will first be introduced under the Felix brand in the Netherlands as part of a year-long pilot. This new pouch addresses a “key challenge”, according to the group, to simplify plastic structures in order to make…
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