Edgard & Cooper has secured a £16.5m investment and intends to use the funding to support its expansion.
The company, which manufacturers sustainable pet food, has expanded over the last two years after launching in Belgium and is now available in 13 additional countries and online.
The pet brand received the boost after a series B funding round from venture capital company, The Craftory and investment firm DLF Venture.
Pierre-jean Wallon, executive director at DLF, stated that he has been “constantly impressed” by the execution capabilities of the team and is looking forward to supporting the company in its “quest to build a brand which truly improves the lives of pets whilst preserving our planet”.
Koen Bostoen, co-founder of Edgard & Cooper, said: “From the start we were looking for capital that is not solely interested in growth and profits, but equally believes a brand must do good for pets, people, and the planet.
“The Craftory’s mission to amplify purposeful brands really caught our attention: They are the rebel in the capital landscape, and we chose to partner with them because their values closely align with ours.”
He added: “We love their long term vision, and appreciate the “Crafter” expertise they bring. For me, and my French Bulldog Edgard, this partnership demonstrates a major step forward in positively impacting the petcare category.”