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Doggy Doggy Yum Yum manufacturer Baboo Gelato has launched a £300,000 crowdfunding campaign to support its nationwide expansion plans.
The raise is being run through Crowdcube and will be open to investors for three weeks from 17 November.
The business, known for its gelato and sorbets made with locally sourced ingredients, also manufactures Doggy Doggy Yum Yum, a non-dairy frozen treat for dogs that has become one of its fastest-growing product lines.
Baboo Gelato operates six seaside outlets across Dorset, generating £1.2m in annual sales, and its products are stocked in nearly 400 locations.
Crowdcube investors will be offered rewards including vouchers, tote bags, free gelato, lab tours and the chance to design a bespoke flavour. Potential investors must register with Crowdcube and note the standard investment warnings.
Founder Annie Hanbury said: “The crowdfund marks the next stage in the company’s growth. We’ve spent nearly ten years building Baboo Gelato locally in the South West, and now we want to take the brand nationwide. With the super-premium ice cream market growing 8% a year, we think it is an exciting time to be expanding. Investors can buy into Baboo Gelato via Crowdcube for as little as £10’. ”
Co-founder Sam Hanbury added: “Our dog ice cream, Doggy Doggy Yum Yum is distributed through a major pet wholesaler and has won many awards including Best New Product in the Pedigree Wholesale Awards 2021, two Highly Commended certificates in the PetQuip Awards 2022 and 2025 and was voted Best Pet Treat of the Year in 2024 at the Pet Industry Federation Awards.
“The pet market is worth over £10bn to the UK economy in 2024 and the frozen treat market for pets has grown quite significantly as well over recent years as shops, cafes, hotels and restaurants all want to get their hands on the poochie pound.”
