The partnership is in support of the charity’s ‘Change the Tale’ campaign, and will see the pet food manufacturer donate 15% of the net sale price from sales of its Christmas dog food range to help the charity “change the tale for the nation’s dogs”.
The campaign was launched to help Dogs Trust provide continued support for dogs amid the pandemic.
It comes as experts estimate that up to 40,000 dogs could be at risk of relinquishment from struggling families amid the crisis, while other dogs are at risk of developing behavioural issues, such as separation anxiety, which could develop as a result of lockdown measures.
Samantha Crossley, marketing director at Lily’s Kitchen, said: “With more than a quarter of dog owners surveyed by Dogs Trust revealing that their dog has shown at least one new problem behaviour during lockdown, we felt it was important to raise awareness and support the charity in their efforts to help people and their dogs in the fallout of the pandemic.
“At Lily’s Kitchen, we believe that pets are part of the family, and with the right love, care, and diet, can live long and healthy, happy lives. But we also recognise that sometimes pet parenting can be difficult.”
She added: “That’s why the work Dogs Trust do is so important, not only rehoming dogs but working with dogs and owners to understand each other better and overcome problem behaviours.”
Nick Daniel, Dogs Trust marketing director said: “We are absolutely thrilled to be partnering with Lily’s Kitchen, as every pound raised through the partnership will help us continue to Change the Tale for both the dogs in our care, and those who have been impacted by the pandemic.
“Whilst 2020 has been extremely challenging, it has highlighted to everyone just how special having a dog in your life is. With the help of Lily’s Kitchen and the amazing dog-loving public, we hope to work together to minimise the impact on the dogs we all love and who have been there for us when we needed them.”