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Vital Pet Group has been named wholesaler of the year at the Pet Industry Federation Awards, with judges recognising the company’s recent operational growth and efforts to expand its service and product range.
The award reflects changes made across the business as it continues to develop its offer to UK pet retailers.
The federation said that the accolade acknowledged high standards of service, innovation and industry engagement.
Peter Brame, group trading director, said: “Winning wholesaler of the year is a huge honour for everyone at VPG.
“This award reflects the hard work, dedication and passion our team brings to the business every day. This recognition inspires us to continue innovating and driving the pet industry forward.”
Amy Spratt, group head of marketing at VPG, added: “We wanted to thank our customers for their support, so we’re celebrating this award with a week of exclusive savings. It’s our way of giving back to the retailers and partners who help make VPG what it is today.”
