Natural Ingredients

M&A trends in pet care

Petcare is one of the fastest growing areas of the consumer sector. Globally it’s a £100bn market, with the UK petcare sector now valued at close to £6bn. Market growth is driven by sector-specific factors as well as reflecting broader consumer trends. The growing fashion to treat pets as family…

Read More »

Pedigree Wholesale agrees distribution deal with Earth Animal

Pet food manufacturer Earth Animal has signed an exclusive UK distribution deal with pet wholesalers Pedigree Wholesale. The deal starts with its No-Hide range, a hand-rolled rawhide alternative range, available in four different sizes for all dog breeds in three flavours, beef and chicken and salmon, with more flavours including…

Read More »

Petlife launches SuperNature line

Pet food manufacturer Petlife, has launched its new Super Shaker line, forming part of the SuperNature range. Super Shakers consist of natural ingredients, with four containing air dried chicken and another as a meat free option, Super Raw with flaxseed. They are to be used on a supplementary basis, and…

Read More »

HiLife unveils new packaging for 100% natural pet food range

Pet food brand HiLife has unveiled a new look design for the pouches, boxes and bags in its natural range of cat and dog food. Featuring illustrations rather than photography, the new packaging depicts a playful brown and white dog and a cute black cat, framed by tonal leaves. Highlighting…

Read More »

Webbox Natural celebrates ‘real pets’ with new campaign

Pet food brand, Webbox Natural, has celebrated the diversity and uniqueness of pet ownership with its latest campaign; ‘Real Pets, Real People, Real Life’. The company said that whilst the rural lifestyle is presented as the ideal by most natural pet food brands, this is far from the reality for…

Read More »

Dog yoghurt brand Frozzys announces new flavour launch

Frozzys, a manufacturer of frozen yoghurt for dogs, has announced the launch of a new flavour. The new flavour, Peach, will be available from May, joining the existing product portfolio consists of four flavours, original, strawberry, blueberry and cranberry. Frozzys says all of its recipes are formulated with the support…

Read More »

Nutravet releases new introductory pack sizes of Nutraquin+

Following client feedback from a recent survey, vet nutraceuticals and pet supplements manufacturer Nutravet have introduced new introductory pack sizes of its joint support product Nutraquin+. Launched at BSAVA Congress 2019, the new smaller 30 packs provide a low-cost introduction for pet owners, allowing them to test the range at…

Read More »

Tails.com launch new lamb biscuits

Tails.com has launched a new product in its Treats range, Lamb Biscuits, the biscuits will sit alongside Salmon Rolls and Duck Biscuits in the range. The products will be hand-baked with natural ingredients and no added sugar, the Lamb Biscuits also contain fibre-rich peas and mint for a delicious biscuit…

Read More »

Nutraflora ‘success’ leads to larger box sizes

Nutravet has announced it has made its latest product Nutraflora more cost-effective for long term use by introducing larger pack sizes. Nutraflora was developed by vets for vets to be given as part of their recovery programme for animals undertaking surgery and during convalescence and it is also said to…

Read More »

The premiumisation of pet care packaging

It’s no secret that premiumisation is a growing trend in the pet care market. In particular, high-quality products with functional, grain-free and natural ingredients are leading the innovation and attracting consumers to trade up from mid-price offerings. This is presenting a significant sales opportunity for brands and retailers which effectively…

Read More »