The new flavour, Peach, will be available from May, joining the existing product portfolio consists of four flavours, original, strawberry, blueberry and cranberry. Frozzys says all of its recipes are formulated with the support of senior food technologists at CAFRE (College of Agriculture, Food & Rural Enterprise).
Jackie Kirk, marketing manager at Frozzys, said: “At Frozzys, we are committed to bringing healthy and nutritious, low-calorie treats with natural ingredients to the marketplace. We really pride our portfolio on how versatile and multi-functional each treat is. The concept of our frozen yogurt in a perfectly portioned tub means that the product is ‘lickable’ and takes more time to consume, providing maximum enjoyment and mental stimulation for dogs.
“Like most dog owners, the team at Frozzys treat their own dogs as members of the family. We want to give them foods which include recognisable ingredients which we deem natural and healthy ourselves. This ethos is fundamental to our ingredient selection, recipe formulation and production process.”