Natural Ingredients

Millennials driving plant-based diets for dogs, VetChef finds

Two out of five (38%) of pet dogs in the UK could soon follow a mostly plant-based diet, according to new research by fresh pet food platform VetChef. It found a rise in flexitarianism is being driven by the millennial age group, with over half (56%) of 18-24-year-olds saying they…

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Pets Choice to manufacture two new pet food products

Pets Choice has announced that it will manufacture two new pet food products, Spikes Scrummy Meaty Can and Webbox Naturals Dry Puppy Food.  Spike’s Scrummy Meaty Supper is the latest addition to Spike’s hedgehog food range. The 100% natural product contains no artificial flavours or colours and has no added…

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Denzel’s launches new training bites

Pet food brand Denzel’s has launched new ‘soft ‘n’ squishy’ training bites for puppies after Google searches for “buying a new puppy” increased 166% since lockdown was announced last March. Suitable for puppies aged from eight weeks to 12 months old, the new recipe is made with “peanut butter, sweet potato…

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Skinner’s unveils new look for Field and Trial range

Skinner’s has unveiled a new look for the expansion of its Field and Trial range to celebrate its 50th anniversary manufacturing dog food. The new look will feature 100% recyclable packaging and a new contemporary design. The manufacturer revealed it has been working with branding and design agency Big Fish…

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Mackle Petfoods and Naturo welcomes rising sales

For nearly 50 years, Mackle Petfoods have been creating high quality pet food at their family-owned farm and factories in County Armagh, Northern Ireland.  The secret to their longevity in the industry? As well as sticking to their main principles of creating food to promote overall health and maintain a…

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Denzel’s partners with Sainsbury’s for new eco-friendly range

Denzel’s has partnered with supermarket chain Sainsbury’s to offer low-calorie training bites in 100% plastic-free, biodegradable pouches.  The pet food manufacturer has promised that the pouches decompose in under 30 weeks in landfill, compared to over 300 years for single-use plastics.  The business has also created a new method of…

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Barking Heads appoints Dr Scott Miller as brand ambassador

Barking Heads has signed TV vet, Dr Scott Miller, as its pet food brand’s in-house expert and brand ambassador. The Australian born vet and author is currently the resident Vet on ITV flagship show, This Morning, giving advice to viewers in the studio and presenting live and recorded animal items…

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Pooch and Mutt launches new range of ‘Probiotic Meaty Treats’

Pet food brand Pooch and Mutt has launched a new range of ‘Good Mood Food’ probiotic ‘Meaty Treats’ for dogs designed to “improve the mental and physical wellbeing of dogs”. The probiotic treats come in three flavours, including Duck and Rosemary, Shrimp and Coconut and Turkey and Hemp. Pooch and…

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True Instinct rebrands as Nature’s Variety

True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts.  Nature’s Variety said its…

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MPM Products reports sales boom in Japan

MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country.  The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…

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