Mars
Mars Petcare is one of the most influential players in the global and UK pet industry, with a portfolio that includes major brands such as Pedigree, Whiskas, Royal Canin, and James Wellbeloved. Pet Gazette reports on Mars’ product launches, supply chain strategies, pricing shifts, and retail partnerships across pet food and health categories. We also cover its investment in research, sustainability initiatives, and market influence on independent retailers, wholesalers, and distributors. This tag helps pet sector professionals track developments from a key manufacturer shaping pet nutrition and brand standards in the UK.
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Jun- 2022 -8 JuneManufacturers
Mars Petcare hits 100% sustainably sourced fish target in Europe
Mars Pet Nutrition has announced that it has hit its target to sustainably source 100% of its fish used in its European business. Its sustainably sourced fish supply is reportedly endorsed by “credible” third parties and from fisheries that maintain “the diversity of the fish ecosystem”. The group said the…
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May- 2022 -16 MayFeatures
Tackling Rabbit Ear Disease
Ear disease is one of the most common problems encountered in rabbits yet remains seriously underdiagnosed – particularly in lop-eared breeds, which are especially vulnerable. Ensuring that owners and breeders of lop breed rabbits are all aware of this breed’s predilection for ear disease is essential. This means any potential…
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Mar- 2022 -23 MarchIndustry News
Jollyes renews partnership with supply chain firm Wincanton
Jollyes today confirmed it had extended its logistics partnership with supply chain specialist Wincanton for two years, in a “significant” and transformational contract for the business. Since 2019, Wincanton has provided warehouse and distribution services to Jollyes stores across Great Britain and Northern Ireland, operating from its multi-user warehouse in…
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Feb- 2022 -15 FebruaryFeatures
Sustainability initiatives: we must act now
Why is it important to support global sustainability projects? Supporting sustainability projects has always been important to us at Mars Petcare, we have worked on coral reef restoration for the past 18 years and more recently set up our Sustainable in a Generation Plan in 2017 to ensure that Mars…
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7 FebruaryAwards
Mars Petcare celebrates Product of the Year 2022 award wins
Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories. Now in its 18 year, the Product of the Year Awards…
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Jan- 2022 -31 JanuaryLatest News
Mars Petcare invests £1.25m in Hope Reef campaign
Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…
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27 JanuaryIndustry News
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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Dec- 2021 -15 DecemberManufacturers
Mars Petcare launches festive range
Mars Petcare has announced the launch of a new festive range that features a variety of seasonal treats for dogs and cats, from brands including Pedigree and Dreamies. Pedigree’s festive range of Pedigree Christmas Schmackos and Pedigree Jumbone Turkey chews and gifts are available to purchase, for example. Meanwhile, Dreamies…
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14 DecemberRetailers
Mars Petcare to deploy new wet pet food packaging format
Mars Petcare will deploy a new wet pet food packaging which is made from recycled materials. Cat food brand Sheba will be the first to have the updated packaging formats available in Europe in 2022 as part of Mars Petcare’s efforts to offer more sustainable choices. The move comes in…
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Nov- 2021 -24 NovemberRetailing
Petcare sales increase by £45m amid pet ownership boom
Total sales of pet food and litter have reportedly soared by 10.8%, equating to a rise of £45m, as pet ownership surged this year following the pandemic. According to the latest ‘State of the Pet Nation’ report by Mars Petcare, this rise in ownership has led to a “rocketing demand”…
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