Industry News

Felix launches new brand campaign

The campaign is entitled ‘Felix - It’s Great To Be A Cat’

Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’.
Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio, shopper and social”.

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