Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories.
Now in its 18 year, the Product of the Year Awards continue to provide a unique platform to celebrate the products we use every day but often take for granted for their quiet innovation.
It revealed the Pedigree Ranchos Sticks and Dreamies Catnip were voted winners for “stand-out” products that demonstrate innovation. Both winners were said to demonstrate the “quality and ingenuity” of modern-day pet food – displaying excellence across the board from recipes to flavour and healthfulness to packaging design.
Kim Smet, interim general manager at Mars Petcare, said: “We’re delighted that Pedigree Ranchos and Dreamies Catnip have been voted Products of the Year. Britain is in the midst of a pet population boom, and over the turmoil of the past two years, pet-owners have developed much closer relationships with their furry friends.
“Today, treats aren’t only about rewarding good behaviour; we’re proud that our innovations are about caring for specific needs and providing bonding moments that cement relationships between parents and pets.”
Helga Slater, MD, Product of the Year, added: “Innovation comes in all shapes and sizes and in what has been a challenging year for everyone, we have seen brands big and small step up and stand out for some truly exceptional products.
“From the small, incremental improvements made by established brands to those breaking new ground, we are happy to once again be able to shine a light on the very best product innovation and we are thrilled for all the winners.”