Mars Petcare

Mars Petcare’s Dreamies marks Pride for second year running

Mars Petcare has continued its support for the LGBTQ+ community through its Dreamies and ongoing partnership with LGBT Foundation.  Dreamies has brought back its partnership with LGBT Foundation for a second year, featuring the charity’s helpline number on seven million packs during Pride month, as well as the LGBT Foundation…

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Mars Inc announces new global president

Mars Inc has announced that Ikdeep Singh has been named as the new global president for its Pet Nutrition business. The role also sees Singh become a member of Mars Petcare’s global leadership team. Singh will be responsible for some of the world’s largest pet food brands including Pedigree, Whiskas,…

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Mars Petcare hits 100% sustainably sourced fish target in Europe

Mars Pet Nutrition has announced that it has hit its target to sustainably source 100% of its fish used in its European business. Its sustainably sourced fish supply is reportedly endorsed by “credible” third parties and from fisheries that maintain “the diversity of the fish ecosystem”. The group said the…

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Sustainability initiatives: we must act now

Why is it important to support global sustainability projects? Supporting sustainability projects has always been important to us at Mars Petcare, we have worked on coral reef restoration for the past 18 years and more recently set up our Sustainable in a Generation Plan in 2017 to ensure that Mars…

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Mars Petcare celebrates Product of the Year 2022 award wins

Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories. Now in its 18 year, the Product of the Year Awards…

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Mars Petcare invests £1.25m in Hope Reef campaign

Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…

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Mars Petcare launches festive range

Mars Petcare has announced the launch of a new festive range that features a variety of seasonal treats for dogs and cats, from brands including Pedigree and Dreamies.  Pedigree’s festive range of Pedigree Christmas Schmackos and Pedigree Jumbone Turkey chews and gifts are available to purchase, for example. Meanwhile, Dreamies…

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Mars Petcare to deploy new wet pet food packaging format

Mars Petcare will deploy a new wet pet food packaging which is made from recycled materials. Cat food brand Sheba will be the first to have the updated packaging formats available in Europe in 2022 as part of Mars Petcare’s efforts to offer more sustainable choices. The move comes in…

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Petcare sales increase by £45m amid pet ownership boom

Total sales of pet food and litter have reportedly soared by 10.8%, equating to a rise of £45m, as pet ownership surged this year following the pandemic.  According to the latest ‘State of the Pet Nation’ report by Mars Petcare, this rise in ownership has led to a “rocketing demand”…

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Mars Petcare releases State of Pet Homelessness Index

Mars Petcare has released its first-ever State of Pet Homelessness Index which revealed that there are some 1.1 million homeless cats and dogs in the UK living in shelters or on the street. The report highlighted that nearly two thirds (61%) of pet owners worry that when life returns to…

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