Manufacturers

Mars Petcare’s Dreamies marks Pride for second year running

Mars Petcare said it is supporting the partnership with in-store activation, including in and out of aisle displays, as well as digital advertising and PR activity

Mars Petcare has continued its support for the LGBTQ+ community through its Dreamies and ongoing partnership with LGBT Foundation. 

Dreamies has brought back its partnership with LGBT Foundation for a second year, featuring the charity’s helpline number on seven million packs during Pride month, as well as the LGBT Foundation logo and iconic Pride rainbow.

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