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Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

  • Feb- 2016 -
    26 February
    ManufacturersEnvirosmart and Vitavet Ltd. launch essential Omega 3 for Dogs

    Envirosmart and Vitavet Ltd. launch essential Omega 3 for Dogs

      Envirosmart has teamed up with Vitavet Ltd. to launch a unique new range of Vitafeed daily dog food complements designed to be incorporated into a dog’s existing feeding regime.   The company aims to help retailers offer every dog owner an affordable, easy way to provide premium health benefits without…

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  • 26 February
    ProductsLaunch of new gourmet pet food

    Launch of new gourmet pet food

    Newly launched gourmet pet food brand Cuffleberry & Co has unveiled its range of products. The dog food recipes were created in England by pet lovers with 50 years’ experience in the farming, meat and pet food industries, and are available in both tins and trays. Meat, poultry, fish and game have…

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  • 22 February
    Industry NewsLily’s Kitchen relaunches dry dog food range

    Lily’s Kitchen relaunches dry dog food range

    In March 2016, British pet food brand, Lily’s Kitchen, will re-launch its popular dry dog food range. The products will feature updated packaging and new recipes with a host of extra health benefits. The ‘With Goodness Comes Greatness’ campaign launches at trade show PATS Sandown and is designed to educate consumers on everyday…

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  • 12 February
    ManufacturersFold Hill Foods Ltd buys Pointer Pet Products

    Fold Hill Foods Ltd buys Pointer Pet Products

    Pet food manufacturer Fold Hill Foods Ltd has completed its acquisition of the baked dog food company, Pointer Pet Products Ltd. South Yorkshire-based company Pointer Pet Products, has expanded its product range in recent years to include a wide range of baked dog biscuit snacks and complimentary treats. Pointer produces traditional ‘single layer’ dog biscuit alongside…

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  • 8 February
    ProductsPure Dog launches new wet dog food

    Pure Dog launches new wet dog food

    Pure Dog has launched a new high meat content wet food for dogs. The ingredients within the Wholesome Meal in a Tin range are certified organic and made with free range meats. The food relies on in-can cooking at low temperatures to avoid loss of the natural vitamin and mineral content. The…

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  • Jan- 2016 -
    25 January
    ManufacturersThe PFMA forms a special group for raw commercial producers

    The PFMA forms a special group for raw commercial producers

    The Pet Food Manufacturers’ Association (PFMA) has announced the creation of a new ‘Raws Group’. It will focus on issues of interest to commercial raw producers. Seven companies within the sector will be joining the group, including long-standing PFMA member, Natures Menu, and six new members. The Raws Group includes: Benyfit…

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  • 15 January
    EditorialPet Business

    Pet supplies company battles post-flood devastation

    Inverurie Pet Supplies is facing a super-sized repair bill. Fast-moving flood water destroyed a 20 foot wall on the Aberdeenshire-based company’s premises. Graham Skene, the business owner, told The Press and Journal of his “utter devastation” after waters rapidly rose last week; “It all happened so fast, Luckily, I got out,…

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  • 13 January
    ProductsNew dog treats for Valentine’s Day from Barking Heads

    New dog treats for Valentine’s Day from Barking Heads

    Natural dog food brand, Barking Heads, has launched a limited edition treat for Valentine’s Day. Owners can use the pink-coloured ‘Love Hugs’ as a special present for their much-loved dogs. This handmade, bite-sized product comes in strawberries and cream flavour and is made from 100 percent natural ingredients and packed with protein. Paul Hunter,…

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  • 13 January
    Industry NewsSneyd’s Wonderfeeds works with Broomhall Feeds to increase Scottish distribution

    Sneyd’s Wonderfeeds works with Broomhall Feeds to increase Scottish distribution

    Sneyd’s Wonderfeeds’ range of dry dog and working dog foods is becoming increasingly available in Scotland. The company has joined forces with premier wholesaler, Perthshire-based Broomhall Feeds. The new association means Broomhall Feeds will supply horse feed and pet food to shops, agricultural merchants and country stores right across the region. Sneyd’s…

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  • Dec- 2015 -
    14 December
    ManufacturersNew key account manager for Pooch & Mutt

    New key account manager for Pooch & Mutt

    South London-based dog food and treat manufacturer, Pooch & Mutt, has announced a new addition to its team. Hannah King joins the company as a key account manager with responsibility for increasing sales and managing e-commerce and pet store chains throughout the UK. She will also support the head of sales with…

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