Newly launched gourmet pet food brand Cuffleberry & Co has unveiled its range of products.
The dog food recipes were created in England by pet lovers with 50 years’ experience in the farming, meat and pet food industries, and are available in both tins and trays.
Meat, poultry, fish and game have been combined with fruit, vegetables and herbs to create six flavours including ‘Pork and Ham with Apple, Celery and Herbs’ and ‘Venison, Duck, Cranberry & Green Beans’.
The tin format (RSP: £1.99 for 390g and 400g) is available from Tesco, whilst both tins and foil trays (RSP £0.99 for 150g ) will be available from Ocado in March and Pets At Home from April.
The marketing campaign includes a photographic exhibition in April by fashion photographer Andrew Lamb, a fund raising initiative with charity All Dogs Matter and intensive PR and social media campaigns.