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Lily’s Kitchen relaunches dry dog food range

In March 2016, British pet food brand, Lily’s Kitchen, will re-launch its popular dry dog food range.

The products will feature updated packaging and new recipes with a host of extra health benefits.

The ‘With Goodness Comes Greatness’ campaign launches at trade show PATS Sandown and is designed to educate consumers on everyday dog health issues.

The products aim to offer a great tasting, natural alternative in dry pet food that can help solve common problems such as flaky and dry skin, poor appetite and bad breath.

The dry food range includes Organic Complete Nutrition Adult Chicken and Vegetable Bake with Botanicals & Herbs, A Day in the Country Adult Free Run Chicken and Duck with Sweet Potatoes & Peas, Wild Woodland Walk Adult Highland Venison and Duck with Scottish Salmon and Wise & Wonderful Adult 8+ Scottish Salmon and Trout with Turkey & Herbs that are also grain-free, so suitable for dogs with wheat and gluten sensitivity.

Lovely and Luscious Adult Grass Feb Lamb with Peas and Parsley is the lowest fat recipe in the range and is also grain-free.

The re-launch will include sample sizes to encourage trial and new point of sale to highlight the packaging and recipe changes and benefits to customers.

Following its launch at PATS in March, the dry food range will be rolled out across independent pet shops, health food shops, Ocado, Amazon and on the Lily’s Kitchen website (www.lilyskitchen.co.uk).

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