Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Dec- 2020 -24 DecemberCharities
Dogs Trust and St Mungo’s partner for Christmas charity initiative
Dogs Trust has announced it plans to bring “festive cheer” to homeless dogs and their owners through a partnership with St Mungo’s. This year, the Dogs Trust ‘Hope Project’ will be delivering over 1,500 hampers to those in need across the UK. Almost 200 dog owners across Greater London will…
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18 DecemberManufacturers
Vale Pet Foods expands product range
Vale Pet Foods announced it has launched a number of new dog food products, including dry and raw food and a selection of treats. The brand’s new dry food products include ‘Succulent Salmon with Vegetables’ and ‘Tremendous Turkey with Vegetables’, which contain several minerals, herbs and botanicals. Its new treats…
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15 DecemberManufacturers
Walker and Drake unveils cold pressed food range
Walker and Drake has launched a new range of cold pressed food for dogs, with recipes that use British-sourced meat and vegetables, as well as fish sourced from traceable fisheries. The manufacturer said its new recipes are “easily digestible”, grain and gluten free, promote good gut health, are hypoallergenic and…
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14 DecemberManufacturers
IPN achieves carbon negative status
Inspired Pet Nutrition (IPN) has announced that it is officially a carbon negative business, claiming to be the first major UK pet food manufacturer to achieve the accreditation. The manufacturer has been accredited as achieving carbon negative status by Carbon Footprint, and has now launched its ‘A Positive Pawprint’ project…
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11 DecemberIndustry News
IPN site achieves ‘Grade A’ BRC status
Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC). According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit. The accreditation means that…
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8 DecemberPet Owners
Dog diets could lead to rising carbon footprint, Yora warns
A rise in the purchase of “lockdown dogs” has created a potential carbon footprint of five million tonnes of CO2 per year, according to a new survey commissioned by sustainable dog food brand Yora. It comes as almost one tenth (9.4%) of UK pet owners purchased a dog since the…
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Nov- 2020 -27 NovemberManufacturers
Lily’s Kitchen welcomes rising sales
Lily’s Kitchen is reportedly the UK’s fastest growing pet food brand, welcoming an annual sales increase of 34%, according to Kantar. The group saw sales increase by 27% in the grocery channel alone, which it claims is “leaps and bounds” ahead of the equivalent 2% sales growth in the pet…
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25 NovemberIndustry News
MPM Products reports sales boom in Japan
MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country. The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…
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23 NovemberIndustry News
Lily’s Kitchen partners with Dogs Trust
Lily’s Kitchen has announced a two-year partnership with Dogs Trust that is set to begin this autumn. The partnership is in support of the charity’s ‘Change the Tale’ campaign, and will see the pet food manufacturer donate 15% of the net sale price from sales of its Christmas dog food…
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17 NovemberFeatures
The rise of D2C in pet care – How are brands adjusting to a new marketplace?
As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…
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