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Content Marketing: Reaching your customers

JESSICA MACCIO, DIRECTOR AT PR, SOCIAL MEDIA AND DIGITAL AGENCY, WOLFSTAR, EXPLAINS HOW TO REACH PET OWNERS USING CONTENT MARKETING

Content marketing is a relatively new term for the same tactics PR professionals have been using for many years. Creating content that tells a story, engages with the reader and encourages them to share it, is the very backbone of a good PR strategy.

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