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Feed manufacturer expands into equine sector

Henry Bell & Co (Grantham) Ltd has extended its portfolio of premium animal feed products to include the new EQUIGLO brand.

The first product from the EQUIGLO stable is Quick Soak 10 MINUTE BEET, which is designed for all horses and ponies.

“This product offers retailers a fantastic opportunity to stock quality fibre feed at a really good price point,” said Simon Parker, of Henry Bell. “We have been a trusted name in the feed sector since 1825 and are immensely proud of the knowledge and expertise that underpins the EQUIGLO range.

“We are confident that Quick Soak 10 MINUTE BEET will prove a popular feed option for customers, with easy-to-handle, 18kg bags and an attractive price tag.”

The high-fibre, low-sugar and starch feed is a member of the BETA NOPS assurance scheme. It’s made from non-GM, British-grown, unmolassed and micronized sugar beet, which is highly digestible and acts as a natural probiotic in the horse’s gut.

Described as ‘a natural British superfood’, EQUIGLO Quick Soak 10 MINUTE BEET aims to provide a convenient source of non-heating energy for working horses and ponies all year round – including those prone to laminitis. It is a replacement for cereal-based feeds and forage, particularly for veterans with poor dentition or when quality is poor.

EQUIGLO Quick Soak 10 MINUTE BEET (18kg) has an RRP of £9.95. For further information, telephone 01476 565761 or email

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